Trucking & logistics · Metro Vancouver
Fraser Freight Logistics
A concept redesign turning a decade-old wall of text into a confident site that wins contracts and drivers.
Concept redesignBefore
After
The challenge
A grainy, text-heavy site from another era did nothing to win contracts from shippers comparing carriers online — and made recruiting drivers even harder.
Our approach
- A confident dark theme with service, fleet and route-coverage pages that read in seconds.
- A short quote-request form and one-tap dispatch calling for urgent loads.
- A dedicated driver recruitment page — the growth channel most trucking sites ignore.
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